Press Release: SATO Establishes SpeciaLase to Bring Revolutionary Laser Coding and Marking Technology to Asia
SATO Establishes SpeciaLase to Bring Revolutionary Laser Coding and Marking Technology to Asia
SATO Inks Exclusive Sales Agreement with DataLase® for Asia Pacific Region
Tokyo, October 28, 2015 – SATO (TOKYO:6287), a leading global provider of
Auto-ID solutions that empower workforces and streamline operations, announced
that it launched a new subsidiary, SpeciaLase Limited
for the marketing of a revolutionary CO2 laser coding and marking
technology developed by UK-based DataLase. The new
company will operate in Japan and the Asia Pacific region.
SATO acquired the exclusive sales rights for the ground-breaking laser coding
printing technology and pigment in Japan and the Asia Pacific region from DataLase, a leading provider of materials for laser coding
and marking of products and packaging. SATO also acquires a significant stake
in DataLase as part of the deal.
coding process offers a high-quality and cost-effective alternative to
traditional labels and printing methods. It utilizes a nontoxic and
environmentally friendly coating that provides a stable, high-contrast,
high-quality and durable image on virtually any substrate using low-power CO2 lasers.
has far-reaching applications across a range of industries from
pharmaceuticals, food and beverage and all types of fast-moving consumer goods.
It can be used for printing of everything from barcodes to variable information
to images and graphics. Its key benefits are its high speed, its high-contrast
print quality, its low cost due to elimination of consumables, reduction in the
need for maintenance and downtime thanks to highly reliable CO2 lasers, and its on-demand capability enabling late-stage customization. It is
also environmentally friendly by reducing consumables waste from the printing
SpeciaLase will conduct sales of DataLase’s heat-sensitive
pigment in Japan and around the Asia Pacific region. It will also forge
business partnerships with laser and ink manufacturers, conduct sales of coding
agents and equipment and develop new solutions to utilize the technology.
"DataLase has seen a significant level of growth with
installations in many global brand companies throughout Europe and America,”
said Chris Wyres, CEO of DataLase.
“We're delighted to be partnering with SATO, which will enable customers in
Japan and Asia Pacific to benefit from the financial and environmental savings
that DataLase based solutions can deliver to
real-world production environments."
“We are thrilled to bring a
game-changing printing technology to customers in Japan and the Asia Pacific
region,” added Hisashi Asai,
President of SpeciaLase, “This new business model is
further testament of how SATO fills in the last inch and helps us up the ante
as we continue to pursue labor and resource savings benefits for customers
across the board.”
Video demonstration of laser coding and marking print process: https://youtu.be/Muzdjmq1lzQ
||Shibakoen 1-7-6, Cross Place Hamamatsucho 9F,
Minato-ku, Tokyo 105-0011
||October 21, 2015
||200 million yen
||Hisashi Asai, President & CEO
Nobuo Miyagi, Executive Director
| Main Business:
Development of business partnerships, joint product development and sales of DataLase heat-sensitive pigments in Japan and the Asia Pacific region, sales of coding agents and equipment
Datalase, founded 1988, is a dynamic company focused on
building and leveraging effective supply chain partnerships. Datalase is committed to working together with partner
networks to deliver high quality products, excellent customer service and
assured reliability. Over 4.7 billion consumer products were coded using DataLase in 2015. More about Datalase can be found at www.datalase.com
SATO (TOKYO:6287) is a leading global provider of Auto-ID solutions that connect people, goods and
information. It serves a diverse range of customers, delivering end-to-end solutions that streamline operations, empower workforces
and help customers reduce their environmental impact. For the fiscal year ended
March 31, 2015, it reported revenues of JPY 99,831 million (US$ 910 million*). More
information about SATO can be found at www.satoworldwide.com or www.linkedin.com/company/sato-worldwide.
*Conversion is based on an average exchange rate of 1 US Dollar = 109.75 Japanese Yen.
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